Effective Electrician Marketing Strategies and Advice

A successful marketing campaign can make the difference between a failing business and turning a profit. This holds doubly true for an electrician business, where name recognition and good reputation mean everything. 

Getting Brand Recognition

Electrician work mostly comes in the form of one-time projects. You cannot rely as much on recurring revenue in this industry. That means when a potential customer needs your services, you will need to make your business easy to find. Moreover, when people in your area start considering electricians, you want them to immediately recall your company's name.

To make your company easy to find, you need to make sure it will come up in an internet search. That means creating and maintaining a website. Building your company’s presence online will funnel more customers your way.

On your electrician website, use common keywords related to the industry, such as "wiring" or "lighting," both throughout your website and specifically as the title of pages. This will increase the performance of your site in search engines, in turn driving more web traffic your way. This concept is known as Search Engine Optimization (often abbreviated as "SEO").

You should also list your company on social networking platforms, such as Facebook. Creating a company profile on these platforms gets more eyes on your business. These platforms also offer a great opportunity to advertise. You can post anything from special deals to public service announcements to get more people to view your pages. The goal here is to create brand recognition. When a customer needs electrician services, you want them to think of you first. 

Keep your social media pages and website clean, organized, and professional. As an extension of your company, these things need to look good. When a customer sees a well organized website, it shows you put time and effort into it. They'll then assume you'll have the same mentality when it comes to their project. 

Building a Reputation

As we discussed earlier, your presence online is extremely important. Of course, simply existing online won't cut it. You need to also consider your company’s online reputation. 

The most effective way to do this? Get positive customer reviews. The first thing everyone will check when they find your company is your reviews. Nothing speaks louder and will convince a customer to go with your company more easily than a series of complimentary testimonials. This means you have to ask your customers to submit reviews when you have completed services for them. Something as simple as including a link to your Google review page when sending customers their invoices can go a long way. You would be surprised how willing customers are to share their positive experiences when asked.

Also, word of mouth advertising is still very much relevant, even in the age of computers. Each time you complete a residential job, leave a few business cards behind with the customer. Customers love to brag to their neighbors about their new lighting system (or any other cool new home project), and can easily give their neighbors a card if they ever need similar work. This is marketing 101 and it remains effective to this day.

Putting even the smallest amount of effort into marketing your company can have a greater impact than you have ever imagined. Using these tips will lead to great results.