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Despite the fact that air conditioners regularly serviced by an HVAC professional last 40% longer than their mucky counterparts, only 42% of homeowners in the USA call upon service professionals to carry out routine maintenance. Lack of knowledge about the importance of frequent upkeep may prevent a home or business owner from calling on an HVAC specialist for sales and service advice. Luckily the implementation of an effective marketing campaign, which makes use of innovative marketing tools such as videos, can increase awareness and turn customers on to more of the services your HVAC company offers.
Why is video marketing so effective?
There are a number of reasons why an HVAC business should invest in creating an effective video marketing campaign. Not only do videos provide ample opportunity to showcase your various skills and the work ethic of your technicians, but you can also relay pertinent information regarding your systems and services in an interesting and engaging manner. A lot of prospective clients would much rather watch a short video than read through endless paragraphs of text explaining the merits of your organization.
Video marketing boosts sales and conversions.
According to Forrester Research, a good video marketing campaign can help your business increase its turnover significantly. Even by adding a single video to your business’ landing page you can expect to increase conversions by as much as 80%. Video marketing also provides an excellent return on investment. Creating a high-quality, striking video may not be the easiest or the cheapest marketing tool to utilize, but it can end up boosting your HVAC business tremendously.
Video Marketing Ideas for your HVAC Business
Unless you want to spend a hefty amount of money to hire a professional video marketer, you might feel slightly overwhelmed by the idea of creating your own content. Luckily, you can pursue a number of very nifty, DIY ideas to create attention-grabbing videos using your own video equipment. If you don’t own a good camera yet, consider investing in one. You'll probably make countless videos once you realize their effectiveness, so the investment should pay off. Most cell phones these days have pretty great cameras built-in, so you can even dip your toes into the video waters without shelling out the big bucks.
The best marketing campaigns start with a single idea.
While you may want to focus your first video around your vision and the products and services that you offer, you want to refrain from relentlessly including yourself in all your offerings. Consider making a case study video, depicting your customers and their homes—something potential customers can possibly relate to. Another good idea? Create a series of videos that answer some of the most common questions you and your team receive from customers. This creates interest in your business and helps foster trust. If you want your HVAC business to succeed, you will have to make the effort to market it well. Regardless of the promotional strategies you already employ, you can only benefit from creating a range of eye-catching and informative videos.
